Real Estate
Real Estate Lead Generation System
+156% Qualified Leads in 6 Months
Overview
A mid-sized real estate brokerage in Amman managing residential and commercial properties struggled with fragmented lead management and inconsistent marketing performance. Leads were scattered across WhatsApp, calls, and email with no centralized system for tracking or follow-up.
The Challenge
- Leads scattered across WhatsApp, calls, and email with no centralized tracking
- No CRM system to manage prospects or track follow-ups
- Manual data entry consuming 15+ hours per week
- Poor campaign tracking and attribution
- Inconsistent response times (24-48 hours average)
- No visibility into sales pipeline or conversion rates
The Solution
We implemented a complete lead generation and CRM system designed specifically for real estate operations. The solution integrated a custom lead capture website, Odoo CRM for prospect management, automated WhatsApp follow-ups, and a real-time analytics dashboard.
Results
Lead Volume Increase
+156%
Response Time
-65%
Manual Work Reduction
-78%
Conversion Rate Improvement
+42%
Implementation Time
8 weeks
ROI Achievement
4.2x in Year 1
Implementation Timeline
Phase 1: Audit & Strategy
2 weeks - Analyzed current processes, identified bottlenecks, and designed lead capture system architecture.
Phase 2: System Architecture
2 weeks - Built custom website, configured Odoo CRM, and set up WhatsApp integration.
Phase 3: Deployment & Training
2 weeks - Deployed systems, migrated existing data, and trained team on new processes.
Phase 4: Optimization & Scaling
2 weeks - Optimized workflows, fine-tuned automation, and prepared for scaling.